Palazzo Venier Prints – Exploring the Outcome of culturally informed Association Chains, Y5, Tutors: Prof. Laura Allen, Prof. Mark Smout Palazzo Venier which hosts the Peggy Guggenheim Collection in Venice, serves as ideal test-field to develop a method for association-based updates: Built in 1750 but never finished, the single story palazzo at Canal Grande forms the only gap in the scenery of Venice. Every day, the lagoon is flooded with international visitors: can their inner worlds serve as design resource to disrupt the city’s image? An association test is generated out of key elements of the palazzo’s unbuilt facade and presented to the museum visitors. The results contain hints to the person’s cultural background and associations to their stay in Venice. Preserving them in a linocut - an associative façade record - allows experimentation through reproduction and re-composition.